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Leading From the Front: Directing a Company Culture

Being in charge means that all eyes are on you. Owners of a business and management personnel must understand how their own behavior affects company culture. Done right, it creates an atmosphere where your employees do the right thing--even when you're not around. And doing it right is easier if you follow a few basic practices.

Choose Goals That Work With Your Values

Compromising your values to get the job done sets up a cynical business culture. Your employees will either lose respect for you, or compromise the company values to achieve their own personal agendas.

Make Transparent Decisions

If your employees understand why you made key decisions--and more importantly, how those decisions are congruent with the company mission statement and values--they'll be more likely to follow suit, even when they disagree. This fosters a company culture of trust that will trickle down throughout the entire organization.

Be a Coach, Not a Boss

Coaches help their teams achieve goals through building skills and encouraging independent action. Bosses rigidly control their employees until the job is done. By coaching your team until they can make decisions that work with your business and management goals, you're essentially giving them personal ownership of their success and performance.

Talk the Talk--And Walk the Walk

Make time to communicate they lynchpins of your business culture: the values, mission statement and best practices that support a healthy environment at work. Once you've made your values clear, make a point to conspicuously follow those values whenever the opportunity arises.

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