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Small Business Blog Archives: June, 2011

This Month on the Small Business Channel

We're at the halfway mark of 2011. How's your business doing? This month, we've got great tips on what NOT to do with social media, how to use some social media sites like LinkedIn and Facebook to improve your visibility, and, in honor of Father's Day, a piece on what Brandon Yanofsky learned from listening to his dad talk to (or yell at) Customer Service. We hope you can pick up a few useful tips, and share some too!

  • What to Do When Your Business Is Drowning

     Your business is your baby. You’ve poured yourself into it over the years – given it your time, attention, love, money, and pretty much everything else you’ve had. You’ve had your ups and downs, but thisthis is different. This is more than just a “down” period. You’re in real trouble now. Your business is drowning...

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  • One Article, Many Ways: Marketing on the Cheap

     

    If you’ve discovered how powerful writing a blog can be, congratulations. Those posts you write are actually worth a gold mine if you know what to do with them. Each article can be repurposed and shared across multiple channels, maximizing your reach for your business!

     

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  • Small Business of the Year Success Secret: Lavish Worker Perks

    red frog eventsWhat does it take to be named the best small business in America? I recently had a chance to find out. I placed a call to Red Frog Events, a $60 million Chicago company recently named the 2011 Dream Big Small Business of the Year by the U.S. Chamber of Commerce. I was curious how a company gets singled out as the cream of the crop -- what have they got going on that most of American business doesn't?...

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  • 6 Tech Tools and Tips for the Traveling Businessperson

     Do you enjoy traveling for business? It may surprise you, but it’s one of the things I love the most. I love taking a plane up to San Francisco for a conference, or flying out to Boston for a summit, or even taking a red eye to New York City for a business meeting. Over the years, I’ve found some great tips and tools that have made traveling much more enjoyable...

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  • Company Culture: What Is It, and How do I Build It?

    Company Culture

    Whether you already know it or not, your company has its own company culture. And you’ve helped to shape it. The question is: Are you helping to develop the right culture for your organization?

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  • Pens? Magnets? Picking the Best Corporate Give Away

    pensOffice managers and marketing managers choosing “give aways” for trade shows, user groups and other networking events often turn to product catalogs that come in the mail. They look at 20 different kinds of pens, scores of desk accessories, bags, t-shirts and other tchotchkes, and just pick what looks best. But that’s a big mistake...

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  • How One Small Business Found Gold in Colds

    coldWhen longtime business investor Ted Karkus took the helm of zinc-lozenge company Cold-EEZE in 2009, the Pennsylvania-based company was in disarray. From a high of roughly $30 million in 2005, sales had fallen to under $15 million last year. Now, Karkus says sales are rebounding and he's forecasting strong growth for 2011...

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  • How to Attract Top Talent without Paying Top Dollar

    As a small business owner, you know it’s important to attract top talent to your business. You need a competent, educated, hard-working, and driven staff to help you create and run the company of your dreams… but how can compete with bigger...
  • Three Tips for Exceptional Customer Service

    Micah SolomonAs businesses scramble to grow revenues, many forget their customer service plays a huge role and can make or break a sale. Lots of companies profess to offer great customer service -- but do you know what that really looks like? Do you know how to deliver exceptional customer service. Micah Solomon says consumers are savvier than ever before and have the luxury of being picky...

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  • Why Small Businesses Resist Internet Marketing

    resistLet’s travel back in time, about 15 or 20 years ago, when there were still plenty of businesses that didn’t own computers and had no intention of buying a computer anytime soon. It’s funny to think back that far and think how stubborn those businesses were. It’d already been proven that computers helped businesses run more effectively and efficiently. Yet businesses still resisted...

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