We're at the halfway mark of 2011. How's your business doing? This month, we've got great tips on what NOT to do with social media, how to use some social media sites like LinkedIn and Facebook to improve your visibility, and, in honor of Father's Day, a piece on what Brandon Yanofsky learned from listening to his dad talk to (or yell at) Customer Service. We hope you can pick up a few useful tips, and share some too!
In the previous article, we set up your Google Analytics account. Now it’s time to begin using it. This article will run through the basics you need to know to begin improving your business’s website.,,
It's very important to measure how well your website is performing. You need to know how many visitors you are receiving per day, how they found your site, how long they are staying, and which pages they are looking at. In order to do this, you need powerful analytics software. Otherwise, you can only guess how your website is performing...
Few of us are crazy enough to risk our lives playing a game of Russian roulette. But what about your digital life? Would you play a game of Russian roulette where the loser loses their Facebook account? All your pictures, all your friends, all your memories. What if you could win a trip to Russia? That’s what Russian Standard Vodka wonders with a concept it is developing as part of a marketing campaign...
Getting paid. Without it, entrepreneurs' families don't eat. It's simple as that. If you can't get customers to pay up, you're going bust. As vital as it is, collections is an area that makes many business owners squeamish...
If you're self-employed or running a small business, you need a simple way to keep track of customers and jobs. This is especially true if you're in a business that requires you to submit written estimates or bids. QuickBooks can help you.
Gone are the days where the only people who could design websites knew HTML and CSS. Now the average entrepreneur (you!) can design a beautiful and professional website with virtually no technical skills. Check out these tools to get you on your way.
You may not have heard of Tim Ferriss, but you’ve probably heard of his book, The 4-Hour Workweek. Sound far-fetched? Escaping the 9-5 rat race and living anywhere you want is a dream for most people. And while Ferriss tells you exactly how to do it, his path involves a lot of hard, very focused work – mental work many Americans aren’t prepared to tackle. But he does offer a number of tips that can give you more time to do the things you really want to do...
Discount sites like Groupon and LivingSocial are all the rage these days, but are they really useful to your business? The answer: it depends on how you use them. Businesses are discounting services through these sites to get a flood of new customers. But some are losing money (they have to split profits with the coupon site)...
You know people buy from people they know, like and trust. But when you are trying to grow sales, you are trying to attract new customers, those that don’t know anything about you. Getting to know each one personally and trust you takes a huge amount of time and effort and just doesn’t make sense – or cents...
Are you seeking an investor for your business? You could be making a big mistake. Before you begin searching for an investor, look through these 6 points and make sure it’s the right decision for you and your business...